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The case is about the us-based technology giant apple inc’s (apple) journey in china apple officially opened its first store in china in 2008, though prior to that apple products were sold at premium prices in the chinese grey market. Apple inc current strategy company adopts a broad differentiation strategy attractive when buyers' needs and preferences are too diverse to be satisfied by a standardised product offering. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. This is a case study analysis of apple inc in 2010 - a strategic management course it analysed the porter's five force model and the smart phone market for it.
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Apple inc was created on april 1st 1976 by the founders steve jobs, steve wozniak and ronald wayne it has come a long way since then and is now one of the worlds leading electronic companies. Firm strategies, income statement - apple inc financial analysis case study. How complex is apple's supply chain some people in the blogosphere said that apple's supply chain is not that complicated this case study will show you the analysis of apple's supply chain core processes, challenging issues and complexities of its operations.
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